Guides for founders
Practical, no-fluff playbooks for founders building and growing a SaaS or online product.
From $0 to $10K MRR: The Milestones and What Changes at Each
A roadmap of the stages between your first dollar and $10K MRR: what to focus on, what to ignore, and the milestones worth celebrating along the way.
Read guide →How to Price Your SaaS (Without Leaving Money on the Table)
Value-based pricing, choosing a value metric, tiers, annual discounts, and how to raise prices: a practical pricing playbook for early-stage SaaS.
Read guide →How to Reduce SaaS Churn: 12 Tactics That Work
Practical, prioritized ways to cut churn: fixing failed payments, onboarding, annual plans, exit surveys, pause options, and more.
Read guide →How to Write a Milestone Post That Gets Engagement
A simple structure, five proven formats, and real examples for announcing revenue, user, and launch milestones on X and LinkedIn.
Read guide →Build in Public: A Practical Guide for Founders
What building in public is, why it works, what to share (and what not to), and a simple weekly routine you can keep going for years.
Read guide →The 10 SaaS Metrics Every Founder Should Track
MRR, churn, NRR, LTV, CAC, payback, activation, and more: what each metric means, how to calculate it, and which ones matter at your stage.
Read guide →How to Get Your First 100 Customers
The early channels that work for bootstrapped SaaS: your network, communities, cold outreach, launches, content, and partnerships, with what to do on each.
Read guide →How to Launch on Product Hunt: A Step-by-Step Checklist
Preparation, launch-day timing, the assets you need, how to engage without breaking the rules, and what to do after the launch.
Read guide →How to Validate a SaaS Idea Before You Build It
A step-by-step validation process: problem interviews, demand signals, landing page tests, pre-sales, and the questions that separate real demand from polite interest.
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